In the modern world, the magic of the century-old techniques of Indian craftsmanship including embroidery, stitching and weaving have been put to use by several home decor brands. They use these traditional practices by employing artisans and bringing a contemporary flair with fresh designs. These items are mostly eco-friendly and are better for our environment.
With the onset of Covid 19 and starting of work-from-home, the importance of making our home feel like an office has become ever more important for a more relaxed and calm working environment. Thankfully, these desi home decor brands will help you with these special requirements. If you are upgrading your home or thinking of adding home decor items to your home, we are suggesting a list of 7 Made in India brands.
1. Kar Conscious Living
This is an Indian home furnishing brand that makes cushion covers, dinner napkins, throw pillows and bedding. It focuses on the importance of Indian textiles through raw fabrics and ultra-fine designs, exhibiting the very essence of their weaves. The brand mostly employs women artisans in Uttarakhand to create the above-mentioned hand-stitched products using materials like organic bio-washed cotton and handwoven wool. Their designs are mostly inspired by nature, and the art and culture of indigenous tribes. They also make use of Indian techniques like block-printing and embroidery to the forefront of contemporary fashion.
2. Arisaa
This company was founded in the year 2019 and mainly deals in making modern luxury decor from the deep-rooted crafts and traditions of India that are rich in craftsmanship. According to Aashka Desai, the founder of Arisaa, Chaotic harmony is what defines Arisaa’s design language and is inspired by the city of Ahmedabad. A city that is old at the same time modern, and fast-paced yet extremely relaxed. These sharp contrasts are evident in Arisaa’s products. The brand offers rugs, spatial installations and collectable pieces using reusable materials to lessen the environmental impact.
3. Amouve
Amouve is an organic bedding and bath brand founded with the philosophy of environmentally friendly materials and affordable luxury. The cotton used for making these products is produced using chemical-free farming and is procured directly from Indian farmers. This practice has also led to less usage of water as compared to the use of regular cotton. Amouve brand offers a wide range of bedding and bath products including organic cotton bedsheets, towels, pillows, mattresses, and blankets.
4. Baro Design
Baro Design is another Indian brand based in Mumbai that makes wooden home decor like handcrafted furniture and lighting products. This brand was founded by SiddharthSirohi and he mainly uses minimalistic designs in his products making use of the traditional wood joinery methods for making meaningful home decoration design objects. Most of the designs incorporated by the brand make use of recycled teak wood making use of its age and quality while reducing wastage of this wood. The company make sure to design their products in such as way that they last really long and for that, they use layers of linseed oil and beeswax in their design objects.
5. Pinklay
The Indian lifestyle brand, Pinklay focuses on bringing traditional Indian handicrafts to the vanguard. For this very reason, they have partnered with over 400 skilled artisans from all over India who do excellent designs with heritage Indian handcrafts. They mainly focus on products like curtains, cushions, rugs, ceramic ware, woodenware, casseroles, platters, and more, and they avoid synthetic materials, leather, and plastic. Pinklay also makes sure that the packing of the materials is also done in an eco-friendly manner. In addition to their online presence, they currently have offices in Mumbai as well as in Bengaluru.
6. Junekeri Homes
Junekeri Homes offers practical and beautiful decor pieces by merging traditional craftsmanship with modern designs. One thing to note is that this was founded during the lockdown time of Covid 19 by a team of mother and daughter. The home decor items made by the company use raw material from locally-sourced natural fibres, rain-fed cotton and hand-spun wool. Their products are produced in small batches by a local community of artisans in order to pay detailed attention to each product that they make and thus ensure the highest quality for each product. Their collection includes items like rugs, curtains, throws pillows, cushions and more.
7. Live Linen
Started in Jaipur, Rajasthan by NimitSinghi, Live Linen uses linen to compose extravagant pieces in soft pastels and neutral shades. The brand delivers decorative items for the living room including curtains, throw pillow covers, table cloths, bed sheets and more using high-quality linen imported directly from Belgium. The wrapping of these products itself is eco-friendly and the team refrain from the use of plastic bags. They only use packing bags produced from tapioca starch and vegetable oil that can easily dissolve in hot water, thereby reducing the impact on the environment.
All these brands are purely Indian and the quality of these products is wonderful. Almost all of the products are sourced directly from traditional craftsmen and artisans in Indian villages and therefore the quality of these products will be extremely good. Purchasing these products will be a direct help to this craftsman to reach the mainstream of our society. Also with the Make in India initiative by the government, purchasing these products would be a significant step on our part to support it. Many of these similar products are available in Indoorscape and you can easily buy these products from us.
